Best Colombian Coffee – Juan Valdez
The Best Colombian Coffee is from Juan Valdez, of course!
When you visit Colombia you’ll find coffee on every corner and in every cafe. You’ll even find coffee at a Starbucks. Just like McDonald’s – Starbucks is everywhere!
But, when in Rome you should do as the Romans and here in Colombia that means coffee!
Where can you get the best Colombian coffee? From Juan Valdez, of course!
Small farmers all over Colombia grown coffee on small personal farms and they sell to a large Colombian coffee co-op called the National Federation of Coffee Growers of Colombia. This coop was created in 1958 to set a standard for selling coffee and to give a powerful voice in the more than 500,000 small coffee growers in Colombia.
Read more about the best Colombian coffee :
Of course, this co-op representing such a large group needed a powerful marketing campaign. So, n 1958, the fictional character, Juan Valdez, was created by advertisers along with Juan’s trusty side-kick, his donkey, Conchita.
While the character, Juan Valdez, is a fictional character, like the U.S.’ Betty Crocker, Aunt Jemima, and the Jolly Green Giant, the actor who plays Juan Valdez is very real!
The first actor to play Juan Valdez was Carlos Sanchez Jaramillo. Currently, Carlos Castaneda is the face of Juan Valdez. Conchita, the sweet donkey sidekick, continues to play herself.
**No donkeys were harmed in the creation of this ad campaign.**
Visiting Bogota? You should! The city is beautiful and nice and cool which is perfect for escaping the heat!
Do you prefer to go towards the heat instead of away from it? Then the coast is the place for you! Don’t automatically head to Cartagena like everyone else! Think about Santa Marta and Rosario Island instead.
COMING SOON – Why Cartegena was a big disappointment.
Is spring your favorite season? If so Medellin, famously has weather called ‘Eternal Spring’ is the place for you. Medellin is just like heaven with perfect weather and gorgeous scenery.
We enjoyed our 2-week visit to Colombia which was also our first visit to South America.
Natalie, The Educational Tourist